Code of ethics


Code of ethics

“Principles, values, standards, or rules of behavior that guide the decisions, procedures and systems of an organization in a way that (a) contributes to the welfare of its key stakeholders, and (b) respects the rights of all constituents affected by its operations.” Listed below are a few examples of professional codes from the Society of Professional Journalists (SPJ), and Public Relations Society of America (PRSA).

  • Minimize Harm (Honesty) – Public Relations Society of America Code of Ethics – It is possible to get the truth out without having to put someone’s life and reputation in jeopardy.
  • Proper Conduct (Patience) – Public Relations Society of America Code of Ethics – Being able to work under individuals and get the job done despite differences will help you move forward in the long run with your career. Being patient and being able to listen and make the right decisions make a better PR.
  • Enhancing Professional Relationships (kindness) – public relations society of America Code of Ethics – being able to get along with your clients, gain their trust and them being able to confide in you and get the best possible results from your services always starts with kindness. Being able to get along with the individual is beneficial to both yourself and the client.
  • Show Loyalty (Faithfulness) – Public Relations Society of America Code of Ethics – be faithful to those we represent, while honoring our obligation to serve the public interest.
  • Act Fairly (Fairness) – Public Relations Society of America Code of Ethics – deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. Respect all opinions and support the right of free expression.
  • Act Independently (Courage) – Society of Professional Journalists Code of Ethics – being independent and taking on your own ventures and missions to get the story takes courage. This means that you take risks to get the job done.
  • Act Independently (Independency) – Society of Professional Journalist Code of Ethics – Avoid conflicts of interest, real or perceived. Disclose unavoidable conflicts.

Code of practice (professional ethics)

We commit ourselves to maintain the highest degree of integrity in all our dealings with potential, current and past clients.
Both in terms of normal commercial confidentiality, and the protection of all personal information received in the course of providing the business services.
We extend the same standards to all our customers, suppliers and associates.
We always conduct our own services with honesty and honor, and expect our clients and suppliers to do the same.
Our advice, deployment and the methods imparted through our support or training, take proper account of ethical considerations, together with the protection and enhancement of the moral position of our clients and suppliers.
Duty of care
Our actions and advice will always conform to relevant law, and we believe that all businesses and organizations, including this company, should avoid causing any adverse effect on the human rights of people in the organizations we deal with, the local and wider environments, and the well-being of society at large. We oppose
any type of media manipulation or `shortcut techniques` towards getting new clients.
Conflict of interest
Due to the sensitive nature of our particular consultancy services, we will not provide a service to a direct competitor of a client, and we generally try to avoid any dealings with competitor companies even after the cessation of services to a client. This means
practically that we can only create 1-2 ready shops a year in a niche per continental landmass .
Which we consider are :
  • Australia&Oceania ,
  • Southern Asia,
  • Northern Asia,
  • Arabia&Middle East,
  • Africa,
  • Europe,
  • North America,
  • South America
Contracts will usually be in the form of a detailed proposal, including goals, activities, costs, timescales and deliverable. The quality of our service and the value of our support provide the only true basis for continuity.
We always try to meet our clients requirements.
Particularly in situations where an external funding provider requires more official parameters and controls.
Our fees are always competitive for what we provide, which is high quality, tailored, specialised service.
That said, we always try to propose solutions which accommodate our clients’ available budgets and timescales.
Wherever possible we agree our fees and basis of charges clearly in advance.
In that way we and our clients can plan reliably for what lies ahead, and what it is to be achieved and financially justified.
We aim to be as flexible as possible in the way that our services our charged.
Some clients prefer fixed project fees; others are happier with retainers, and we try to fit in with what will be best for the client.
We make no attempt to charge interest on late payments, so we expect payments to be made when agreed. Our terms are generally net monthly in arrears.
Intellectual property and moral rights
We retain the moral rights in, and ownership of, all intellectual property that we create unless agreed otherwise in advance with our clients. In return we respect the moral and intellectual copyright vested in our clients’ intellectual property.
Final products created that are paid in advance will be transferred in complete ownership of the client.
Quality assurance
We maintain the quality of what we do through constant ongoing review with our clients, of all aims, activities, outcomes and the cost-effectiveness of every activity.
We encourage regular review meetings and provide regular progress reports.
This consultancy has been accredited under a number of quality assurance schemes.
Further details are available on request.
Professional conduct
We conduct all of our activities professionally and with integrity. We take great care to be completely objective in our judgement and any recommendations that we give, so that issues are never influenced by anything other than the best and proper interests of our clients.
Equality and discrimination
We always strive to be fair and objective in our advice and actions.
We are never influenced in our decisions, actions or recommendations by issues of gender, race, creed, color, age or personal disability. And this is not ‘just a statement’ .
We guarantee equal treatment to everybody. Strongly convinced that Common sense, Honesty and Integrity will prevail in human population .



A code of ethics communicates and supports our organization’s values to customers and staff.

It can help guide decision-making and reassure customers of our organization’s integrity.


Glossary of Related Terms

Ethicist: A person who specializes in the study of ethics, or who is devoted to ethical principles.


[1] “Ethics Glossary,” Ethics Resource Center, 29 May 2009, accessed 28 June 2013,

[2] Odies C. Ferrell, et al., Business Ethics: Ethical Decision Making and Cases (Boston, MA: Houghton Mifflin Company, 2008), 5. Available in part at:

[3] Josh Spiro, “How to Write a Code of Ethics for Business,” Inc., 24 February 2010, accessed 28 June 2013,

[4] Andrea Moffat, et al., The 21st Century Corporation: The Ceres Roadmap for Sustainability (2010): 3. Available in full at:

[5] Josh Spiro, “How to Write a Code of Ethics for Business,” Inc., 24 February 2010, accessed 28 June 2013,

[6] Jeff Wuorio, “Put it in writing: Your business has ethics,” Microsoft Business for Small & Midsize Companies, accessed 28 June 2013,

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