Marketing Research & Elements of Marketing Research

Marketing research “The systematic gathering, recording and analyzing data about problems relating to the marketing of goods and services”. Market research on the other hand, is only a part of marketing research that covers a few of aspects of marketing....

Breuninger in D├╝sseldorf uses mobile payment app

Mobile payment by smartphone Germans are timid when it comes to contactless and mobile payment. Nevertheless, the fashion and lifestyle company Breuninger sees great potential in mobile payment apps such as Alipay and WeChat Pay, which are already commonplace in...
9 Ways to Reduce Your Business’ Costs

9 Ways to Reduce Your Business’ Costs

When it comes to running your online business, your profit margins mean everything to you. The health of your profit margins dictates where you can direct the future of your business, thus maximizing your earning potential should be one of your top priorities. Every...